Chinese Tech Titan Alibaba has introduced a new feature to help sellers write compelling and useful copy for adverts with a few clicks of the neural network. Producing millions of suggestions each day, the "AI Copywriter" aims to reduce the "repetitive, low-value work" activities associated with creating multiple formats of an advert for different media. Claiming that the system "allows people to devote more energy to richly creative work", this will clearly put lower priced (although not necessarily lower skilled) copywriters in a difficult spot, and would concentrate spend on a smaller number of more "elite" copywriters.
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The technology has passed the Turing test and is capable of producing 20,000 lines of copy in a second, said digital marketing arm Alimama.