Hinge uses AI to suggest a ‘most compatible’ date every day

I'm not sure what to make of this report. I remember reading about the history of "online dating" and how it is all basically smoke and mirrors (if people believe "the computer" paired them for a reason their dates are more likely to be successful https://rob.al/2L03Fyg), so does AI really help?
https://rob.al/2NiyWJl
It’s betting that machine learning can find a mutual match.It’s betting that machine learning can find a mutual match.