I'm skeptical about the true market for bike sharing. I can see the perceived benefits, and when i lived closer in to central London I used to use Boris Bikes more often, i've recently tried to rent "dockless" bikes from several of the companies around London and although they never seem to be available nearby when i want them, cities all around the world (e.g. https://rob.al/2KI7ioo) are struggling with how to stop bike "dumping" – the natural "clustering" of bikes at the end of common commuter journeys.
https://rob.al/2KNyyVT
The ride-share company will take on Motivate’s existing contracts, like New York’s Citi Bike