Driving increased "data gravity" means customers are less likely to divert new data workloads to alternative platforms, and SalesForce's two recent acquisitions – MuleSoft (a data integration and transformation company) for $6.5 billion in March (https://www.fool.com/investing/2018/03/23/salesforcecom-makes-a-transformative-move-for-the.aspx) and Datorama (cloud AI for marketing) for $800 million (https://www.fool.com/investing/2018/07/27/salesforce-strengthens-its-ai-capabilities-with-an.aspx) further highlight their desire to make it as easy as possible for customers to get data on to their platform and process it there.
https://www.fool.com/investing/2018/07/27/salesforce-strengthens-its-ai-capabilities-with-an.aspx
The relationship management software company has announced its fourth acquisition this year.