Driving increased "data gravity" means customers are less likely to divert new data workloads to alternative platforms, and SalesForce's two recent acquisitions – MuleSoft (a data integration and transformation company) for $6.5 billion in March (https://rob.al/2MgoXEa) and Datorama (cloud AI for marketing) for $800 million (https://rob.al/2Me5qo8) further highlight their desire to make it as easy as possible for customers to get data on to their platform and process it there.
https://rob.al/2Me5qo8
The relationship management software company has announced its fourth acquisition this year.