Salesforce Strengthens Its AI Capabilities With an $800 Million Purchase

Driving increased "data gravity" means customers are less likely to divert new data workloads to alternative platforms, and SalesForce's two recent acquisitions – MuleSoft (a data integration and transformation company) for $6.5 billion in March ( and Datorama (cloud AI for marketing) for $800 million ( further highlight their desire to make it as easy as possible for customers to get data on to their platform and process it there.
The relationship management software company has announced its fourth acquisition this year.