Further demonstrating that just having the technology isn't enough – you have to keep innovating to stay relevant – Stitch Fix first started using AI and machine learning back in 2011, and it's given them a significant "first mover advantage" – but the commoditisation of these capabilities means that the things they once held as their own are now readily available to anyone who can code and who can collect the data. Trunk Club, Amazon Wardrobe and The Chapar are all hot on their tail.
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Online styling subscription service Stitch Fix uses AI in many aspects of its operation. In collaboration with human stylists, Stitch Fix’s algorithms aim to get relevant fashion into the hands of…