Study: Autonomous Vehicle Awareness Rising, Acceptance Declining

A recently published poll shows that Americans are turning cold on one of the hottest technology frontiers – self-driving cars. A recent study showed that nearly half of drivers now say they'd "never" buy a Level 4 autonomous car, up from 30% two years ago, and Level 2 automation (which is recognised as being risky given the significantly increased cognitive effort it requires) is now the most popular option among those presented. The drop in enthusiasm for self-driving cars is not correlated with awareness of recent accidents involving the technology – but perhaps with a softening in hue of the rose tinted glasses we are using to project AI.
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A new study from Cox Automotive shows that consumers now have a deeper understanding of the complexities involved when creating a self-driving car, which is causing them to reconsider their comfort…