All 4 of the "big players" personal assistants – Apple's Siri, Google Assistant, Amazon's Alexa and Microsoft's Cortana started off female (although they now have male voices). LivePerson CEO, Robert LoCascio, "believes the male-dominated AI industry brings its own unconscious bias to the decision of what gender to make a virtual assistant".  Are the tech giants reflecting biases already present in society?
https://www.npr.org/2018/07/09/627266501/the-push-for-a-gender-neutral-siri
Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.