The rise of ‘pseudo-AI’: how tech firms quietly use humans to do bots’ work

There's a massive ethical problem here – people expecting medical notes, receipts with personal data, or their emails to only be "read" by a machine may not have given that consent if it was clear a human would read that they ordered takeaway for 2 to their hotel room while on that business trip without their partner. But when i read the Guardian's article on "fake AI", i have to say i wasn't surprised. It reminded me of Andrew Mason's interview on how he started Groupon ( – the big question was how the business should work, and building technology which may not be usable later was a waste.
Using what one expert calls a ‘Wizard of Oz technique’, some companies keep their reliance on humans a secret from investors